The results of a well-known study of Binet and Field demonstrate how brand popularity is closely correlated with market share growth. In the long run, popular companies, those “on everyone’s lips”. […]
From the numbers it seems that there is a little less wine to put on the market compared to last year. And this, all things considered, may not be a bad thing, in view of such a 2025. […]
In the Faedo Valley in the heart of the Euganean Hills Regional Park, there is a small area with a great wine-growing vocation, southwest of Padua, which became a UNESCO Biosphere Reserve in 2024. It is here that Ca’ Lustra – whose history is written by the Zanovello family – has been operating for 50 years with respect for sustainability and love for the territory. […]
Recent changes in large-scale retail trade – driven by economic and social transformations and changing consumer habits – have had an impact on various market players, the brand industry, private labels and large-scale retail trade itself – also encouraging the rise of e-commerce. […]
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