Do not listen to SEO tools. Do you know your customer value chain?
20 Top-Marketers Share Their 3 Most Powerful Digital Marketing Strategies
True, sometimes we get lost. And every single piece of advise is welcome. One of my favourite? Lisa Chau’s suggestion: “Play the long-game. Don’t focus on the immediate sale, focus on building a sustainable community of brand ambassadors. If you support your customers, they will support you — Even in tough times because their positive reviews will cushion you if a crisis arises in the future. Welcome their valuable feedback and respond with care. Remember, you only exist if your customers are satisfied. There’s plenty of competition waiting to take your place.” 25 min
Best Business Books 2019: Marketing
3 important books to stay on pace with marketing expansion. This year’s best is Unlocking the Customer Value Chain, by Thales S. Teixeira. This book presents a new approach to digital disruption: according to the author new business successes are not as much due to smart technologies and strategies as to the fracturing of the traditional customer value chain (CVC) into more specialized offerings that simply work better for today’s consumers. 10 min
Copycat Content: SEO Tools Got Us Here, Humans Will Get Us Out
SEO tools, in chasing search traffic and keywords, are often responsible for writing copycat content at the expense of originality and personality. They overestimate the value of curating other’s people work instead of creating original content. 5 min
Xerox is said to consider buying HP
Could you believe it? HP market value is $27 billion, three times the one of Xerox, but the alleged support of a large bank and the sale of the stakes in Fuji Xerox give the offer some consistency. Time will tell.
Photo by Jens Johnsson on Unsplash