Marketing readings: strategies, 2019 books and copycats

You have been marketing, not me

Do not listen to SEO tools. Do you know your customer value chain?

My portable list of marketing readings (for your commuting)

20 Top-Marketers Share Their 3 Most Powerful Digital Marketing Strategies

True, sometimes we get lost. And every single piece of advise is welcome. One of my favourite? Lisa Chau’s suggestion: “Play the long-game. Don’t focus on the immediate sale, focus on building a sustainable community of brand ambassadors. If you support your customers, they will support you — Even in tough times because their positive reviews will cushion you if a crisis arises in the future. Welcome their valuable feedback and respond with care. Remember, you only exist if your customers are satisfied. There’s plenty of competition waiting to take your place.” 25 min

Email Automation, Content Marketing, Integrated Marketing, Retargeting, Facebook Pixels, Inbound Marketing , Outbound Marketing, Keyword Density… Sometimes it seems like a new approach for digital marketing comes out every day. Its enough to make even seasoned technophiles to throw up their hands and give up. But please don’t give up. We turned to turned to 20 top digital marketers for them to share their 3 most powerful digital marketing tips.<span class="su-quote-cite"><a href="" target="_blank">READ NOW</a></span>

Best Business Books 2019: Marketing

3 important books to stay on pace with marketing expansion. This year’s best is Unlocking the Customer Value Chain, by Thales S. Teixeira. This book presents a new approach to digital disruption: according to the author new business successes are not as much due to smart technologies and strategies as to the fracturing of the traditional customer value chain (CVC) into more specialized offerings that simply work better for today’s consumers. 10 min

With each passing year, the universe of marketing and sales continues to expand. Fueled by technology, constant connectivity, and rapidly evolving consumer behavior, the scope of activities and competencies that fall under this category grows. <span class="su-quote-cite"><a href="" target="_blank">READ NOW</a></span>

Copycat Content: SEO Tools Got Us Here, Humans Will Get Us Out

SEO tools, in chasing search traffic and keywords, are often responsible for writing copycat content at the expense of originality and personality. They overestimate the value of curating other’s people work instead of creating original content. 5 min

SEO tools have a very particular data set at their disposal: the existing search results. When their input consists entirely of existing articles, we shouldn’t be surprised when their output looks like those articles. After all, they’re designed to highlight the topics and keywords common between the top-ranking articles (articles A, B and C, below), and recommend a new article structure that’s a consolidation of all three (article ABC).<span class="su-quote-cite"><a href="" target="_blank">READ NOW</a></span>
Today News

Xerox is said to consider buying HP

Could you believe it? HP market value is $27 billion, three times the one of Xerox, but the alleged support of a large bank and the sale of the stakes in Fuji Xerox give the offer some consistency. Time will tell.

Xerox is reportedly considering buying Hewlett-Packard Inc. in what would be a merger of two former American technology giants that have both seen better days.<span class="su-quote-cite"><a href="" target="_blank">READ NOW</a></span>

Photo by Jens Johnsson on Unsplash

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