Entrepreneur’s reading list #1: sharing and the passion economy

Would you like more readings? Go to the previous reading list.
Entrepreneur’s readings is a list of articles that I recently found worth reading.

Sharing your work in public? Better idea than you think

WIP: the case for sharing your work in public

Talking about your goals in public may seem like a bad idea. Sometimes, in fact, talking about your goals in advance, even receiving public appreciation, can eventually diminish the urge to actually achieve them. But, as Anne-Laure Le Cunff explains in this article, talking about your progress in public can also help you stay motivated. 5 min

Working in public means sharing your process and challenges, rather than just the final product. There are many reasons why I believe you should work in public and share your progress openly, but I’ll focus on the four main ones..<span class="su-quote-cite"><a href="https://nesslabs.com/work-in-public" target="_blank">READ NOW</a></span>

5 Building Blocks for YOUR Customer Acquisition Machine

Ignite your CAM to chase your customers. The acquisition of customers is naturally the most important challenge for every startup. Before investing mountains of money in acquiring customers, you should build a plan or rather a machine that will help you in this business. 15 min

Inefficient customer acquisition could be massively wasteful and lead to startup failing. With the refinement of customer segments, the targeting becomes straightforward. It doesn’t matter if your initial analysis of customer segments is right or wrong. What matters is the approach and intent to segment your customers. <span class="su-quote-cite"><a href="https://alexiskold.net/2019/11/26/5-building-blocks-for-your-customer-acquisition-machine/" target="_blank">READ NOW</a></span>

The Passion Economy and the Future of Work

After the Gig Economy, will the new trend be the Passion Economy? Yes according to Li Jin. The Passion Economy is the possibility of creating business starting from one’s passions, as shown by the successes of Substack or Podia. 15 min

..Now, a new generation of tools have users that are initially just regular individuals, but who want to grow into businesses in their own right. There’s an opportunity to engage users pre-‘enterprization’, enable their growth, and capture economic value as they professionalize. The top-earning writer on the paid newsletter platform Substack earns more than $500,000 a year from reader subscriptions. The top content creator on Podia, a platform for video courses and digital memberships, makes more than $100,000 a month. And teachers across the US are bringing in thousands of dollars a month teaching live, virtual classes on Outschool and Juni Learning. These stories are indicative of a larger trend: call it the “creator stack” or the “enterprization of consumer.” .<span class="su-quote-cite"><a href="https://andrewchen.co/passion-economy/" target="_blank">READ NOW</a></span>
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